The importance of mobile-friendly websites.

The number of smartphone users is estimated to hit around 2.5 billion in 2019. This is 36 percent of the worlds population with access to the internet at their fingertips. The need for mobile-friendly websites is more desperate than ever before.

You would think it’s almost impossible for businesses not to be mobile-friendly in 2018, however statistics show that this is not true. The uptake in mobile websites is far slower than the growth of mobile web is demanding.

 

Why should you have a mobile-friendly website?

People want information and services, and they want it on the go and fast. If your website is not optimised for mobiles, you could be loosing up to 61% of potential customers.

If you own an E-Commerce store and you haven’t got a mobile website, this next statistic could come as a shock.

A recent Google survey of mobile users found that 72% of users say it’s important for websites to be optimised correctly for mobile. In the same survey, they found out 61% are more likely to buy your products if using a mobile-friendly site.

 

A new algorithm update could potentially harm your ranking

If the above isn’t enough to convince you to re-develop your website so it’s optimised for mobiles. In a recent search engine algorithm update from Google, they are starting to use mobile-friendliness to help rank your website.

According to the announcement on its Webmaster Central blog, Google said:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

 

This means that they will start penalising non-mobile friendly websites ranking, while increasing the ranking signal of your website if it’s optimised correctly, within their guidelines.

 

What is a mobile friendly website?

After all this talk of mobile-friendly websites, what actually makes a mobile website?

It does not mean that your website can be only be viewed on mobile devices, but that it’s designed specifically for smaller screens. This means having easy navigation, larger action buttons and laid out in a way that information is easy to find.

Below you can see an example of our website on desktop vs mobile. This allows you to see the changes that are made when viewing it on a smartphone. For example, the navigation has been turned into a “hamburger” menu allowing for easy navigation and the zoom scroll image has been removed and replaced with a static image for quicker response times.

 

Find out if your website is already mobile friendly

If you want to find out how well optimised your website is for mobile already, head over to https://search.google.com/test/mobile-friendly and run your website through Google’s tool.

Here at The Digital Nomads we specialise in making responsive websites that work both on desktop and mobile. If you want to know how we can help you visit our website or call us on 01952 794105.